The SBA tells us 50% of businesses fail in five years, but my experience is only about 1% (or less) actually fail due to outside circumstances. The other 49% experience something that was entirely avoidable. If you ask small business owners why they might go out of business, they will tell you they need a loan, or the market is just collapsing, the economy sucks, they can’t find good people, or the competition is burying them. We’ll show you owners who have thrived in the face of all these obstacles because they avoided the one thing that actually will put you out of business. Circumstances don’t make me who I am. How I respond to them does. This one response makes all the difference.
